So many times we find management boards or partners of law firms thinking that their marketing and BD efforts can cease once they hire a Marketing or Business Development Manager.   Little do they realise that actually then the hard work really starts! 

Marketing professionals can use their experience and expertise to advise on strategy, manage budgets, plan, support and assist, but the truth is that everyone is responsible for marketing and business development and actually taking on a marketing professional will probably result in lawyers being asked to do more than they had before!