Like many other aspects of marketing, the 'how to's' for content and copywriting are constantly changing. With content being one of the key aspects of SEO, it's important to get it right. We all know how much time is put into content / copy creation and it would be a shame to put that to waste.

This interesting article looks into whether there actually is a difference between content marketing and copywriting, or whether they should be used together to create the perfect post.