Like many other aspects of marketing, the 'how to's' for content and copywriting are constantly changing. With content being one of the key aspects of SEO, it's important to get it right. We all know how much time is put into content / copy creation and it would be a shame to put that to waste.
This interesting article looks into whether there actually is a difference between content marketing and copywriting, or whether they should be used together to create the perfect post.
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers. Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list, signing up for your content library, or calling you for more information. Content marketing is blogs, podcasts, and email autoresponders. Copywriting is sales pages, ads, and direct mail. Two different critters, right? Well, not if you’re doing it right.