LinkedIn, on average, is the social platform that drives the most customers to B2B companies. It is therefore an extremely popular platform for most individuals working in the professional services industry.
This article goes into how to generate leads from LinkedIn in quite a bit of detail. In summary Sprout Social (social media management tool) suggest you should do the following:
1. Spend time connecting
2. Have a professional photograph and title/name
3. Create a list of prospective clients
Why LinkedIn? If you sell products to other businesses, LinkedIn is the social network you need to focus on. That’s where people who are trying to further their careers and improve their job performance go. With more than 400 million members worldwide, LinkedIn has a huge pool of potential leads in just about every single niche out there. Additionally, case study after case study revealed that LinkedIn, on average, drives the most customers to B2B companies.