Content is especially important in the professional services industry where the majority of services are sold because of a firm's knowledge and expertise.
Not only is content key for our SEO but it is also extremely important that clients and/or prospective clients believe our lawyers know what they're talking about.
This article looks at some content marketing don'ts for 2016.
Despite content marketing‘s meteoric rise over the past couple of years — in terms of awareness, as well as adoption by brands and marketers — many misunderstandings still surround the discipline and practice. While content marketing is hardly new (it’s been around pretty much as long as there’s been media), many a misstep and misconception exist around content in digital channels.
http://marketingland.com/please-dont-five-content-marketing-donts-2016-156301
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