There are various times in a marketers life that the (lack of) good quality data really rears its head - that major summer event, the launch of a new product or service and, at this time of year, the dreaded Christmas card list!
Sadly most people think that an annual 'clean up' of data is sufficient and I am often looked at as if I have grown two heads when I tell our staff that data needs constant cleaning, monitoring and maintenance.
Still, I am looking forward to the New Year when I roll up my sleeves and begin a new era of data management.........what fun! Merry Christmas and a Happy New Year - hopefully Santa's data lists are up to date and he won't miss your chimney this year!
Well another year has passed and all I can say is thank goodness that holiday card hell is over for another year! I’ve just finished cleaning up all of my data and sending out holiday cards to our clients, can it really be so difficult? It just seems that every year we have to go through the same process of being told in November that we have to go through out contacts and work out who should be sent a holiday card. It takes so long to do I just wish that there was a better way to do it.