Constantly selling your own products over social media seems to be a common mistake still made by many companies.
In the professional services industry it's so much more important for your followers to know that you're experts in your field. Showing your firm's knowledge, understanding and expertise will lead to sales. Your social media branding should tell users what you're selling, not your content!
Brands who give the hard sell a miss are more successful on social media in the long run, a panel of experts said at a London event. Philip Calvert, a financial services marketer and social media guru, likened social media to an evening at the pub. He said: “Imagine having a drink with friends and a man shoulders into your group and starts handing out businesses cards. That’s not the way to break into a community.”