This article includes some interesting statistics on the use of in-store and mobile technology to enhance customer experience on Black Friday.
Almost three-quarters of in-store shoppers (74%) believe the use of technology such as smartphones, touch-screen kiosks and contactless payment terminals will make shopping on Black Friday a better experience by providing information and discounts along with quicker and more personalised service. More than half (53%) of respondents in a survey conducted by Vista Retail Support say going online via their smartphone is the first step they will take to access product information when they are in a store on Black Friday (November 27). For 44%, the smartphone is where they look for discounts or to compare prices. Only 32% would go to the product on the shelf for information and just 9% would ask a sales assistant.
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